Pay Per Click Marketing Classroom - Wealthy Affiliate

Online Marketing Course in India

Good news for candidates opting for Google Online Digital Marketing Course in or outside Bangalore (Bengaluru).
Is location or schedule hampering your aspiration to enroll in a Digital Marketing Program? Learn Online Digital Marketing at the comfort of your home and at a convenient time. Forget the hustle-bustle and the traffic, focus your energy on gathering knowledge instead.
We are extremely happy to announce the commencement of our Online Digital Marketing Training with Job Placement!
eMarket Education is one of the most sought after Internet Marketing Institutes located in Bangalore launching online classes in Digital Marketing (PPC, SEO, Social Media & Google Analytics) cater to the growing demand for Online classes.
Also to add, eMarketEdu Online Web Marketing Training will support the Corporate Sector as well as working individuals interested in Digital Marketing where time & location constraint forbids them to join us. So to fulfill this gap & meet the demand of the audience, eMarket Education has decided to conduct online Digital Marketing classes through the Google Hangout platform in the initial stage.
The Online Marketing Syllabus will almost remain the same to Classroom Digital Marketing Syllabus along with the PPT Slide Content training methodology and give priority to Live Projects. This given online web marketing class introduction will give the opportunity to national & international students to take up online internet marketing courses with us.
With emerging career trends in Internet Marketing, there are aspirants located across the nation as well as overseas who are looking for quality training. We ensure to support and nurture those aspirations through our Online Digital Marketing Programs. We believe in making our online Digital Marketing course aligning with real-time scenarios and workflows, so our programs will give the candidates an opportunity to lay their hands on Live Projects.
We greatly emphasize building personal engagement and strive to maintain a continuous relationship with our candidates/students online.

GOOGLE ONLINE MARKETING COURSE DETAIL

The Online Marketing course will be starting with both weekend & Weekdays batches. Digital Marketing PPTs & assignments would be shared with the candidates for their future reference.

ONLINE MARKETING SYLLABUS:- (4 MONTHS)

• DIGITAL MEDIA INTRODUCTION & BLOGGING

• ONLINE SEO SYLLABUS | 24 Hours

Keyword Research
Content Strategy
Learn to provide the keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site.
SEO On-Page Optimization
SEO Off-Page Optimization
SEO ANALYTICS & WEBMASTER
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What is Udemetric?

What is Udemetric?

Udemetric is a best digital marketing training institute in kammanahalli near kullappa circle Bangalore. Learn Digital Marketing Strategy techniques with social media, paid search (CPC), Youtube, Email & More. Join us many students and industry people learning online with Udemetric.
https://preview.redd.it/k0thltzb8i941.jpg?width=2481&format=pjpg&auto=webp&s=250a1a0238a612421c90a7dd9dab22511dab441f
Why udemetric?
Udemetric is a kalyan nagar number #1 premier Digital Marketing Training Institute that provides basic to advanced digital marketing courses online and classroom training. It also provides various job assistance Like how to crack interview and what are the types of questions asking by a interviewer. Apart from Digital Marketing training there are other courses like Analytics, Machine Learning, Commvault, MS Advanced Excel and many more search engine optimisation techniques. Our online and classroom digital marketing training modules, focus on individuals and collaborative learning environment and make Udemetric an ideal option for freshers, students, working professionals, business owners and different entrepreneurs. Not only that; our students get exposure to industry trends, projects, interview readiness best practices and job assistance which enable them to become the industry level mastery and experts in the field of digital marketing, analytics and more advanced seo techniques. Our students are supported in many aspects so that they achieve certification programs in affordable fees in various digital market courses.
Services and Training courses offers by Udemetric
There are various digital marketing courses offers by Udemetric (https://www.udemetric.com)
which are given following:-
  • Search Engine Optimisation Strategy (On Page and Off page)
  • Various Way to Keyword research techniques (Long Tails Keywords and short specific keyword, exact URL keyword, Name Convention Keyword)
  • How to choose best and optimisable keywords for your specific business
  • Know your target audience and area with 10+ year industry experienced digital marketing trainer
  • Google Analytics techniques and how to free use Google keyword planner
  • Search Engine Marketing
  • PPC (Pay Per Click) and CPC (Cost Per click) uses and practices
  • Email Marketing
  • Content writing and blog writing with target keywords
  • Inbound Marketing Techniques
  • Mobile Marketing
  • Video marketing and advertising techniques | Keyword optimization for video marketing
  • Social Media Optimisation (Facebook ads, Twitter, Linked in)
  • Free Social Media tolls uses and practices
  • Lead Generation Strategy
  • Affiliate Marketing Techniques
  • Advanced Search Engine Optimization in 2020 (SEO)
  • Web Analytics techniques
  • Blog writing skills
  • Local Optimization techniques and its impact
  • Online Reputation Management (ORM) strategy and smart implementation
  • Youtube channel marketing and paid Youtube ads
  • Digital Marketing Tools and practices | paid tools (introduction and practices in details)
  • Digital Marketing Performance Reports (weekly, monthly and day by day)Digital Marketing Audits | Website audits | udemetric special smart audits learning
  • Marketing Automation trends
For More information Visit us :
Address:
No. 119, 2nd Floor, Nehru RdKullappa Circle, Kammanahalli,PNS Layout, Subbayianiah PalyamKalyan NagarBengaluru, Karnataka 560043India
Ph. +91-8095090221
Email [[email protected]](mailto:[email protected])
Website: https://www.udemetric.com/
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Best Digital Marketing Training Institute In Delhi - Top 20

Best Digital Marketing Training Institute In Delhi - Top 20

Top 20 Digital Marketing Training Institute In Delhi - Digi Experts
“Digital Marketing” is the bright chance for growing India and the boom of our subsequent era. Digital Marketing has outnumbered all of the different professional guides. With an additional assist to the “digital India campaigns” by our Prime Minister himself, the future of Digital Marketing appears all the brighter.
Everybody is curious about learning Digital Marketing from the Best Digital Marketing Institutes in Delhi. All the Entrepreneurs, Job Seekers, and Professionals, each and everyone have gradually built a mindset to Learn Digital Marketing. Even students are realizing the benefits of gaining knowledge of Digital Marketing. The Internet Marketing Course or the Online Marketing Course has become a must-know skill or ability for their self-improvement.
We have cited below a list of the Best Top 20 Digital Marketing Training Institutes in Delhi that provide top-level digital marketing training and have a 100% placement record for all its students
Being a Digital Marketing Institute, we skill more than a hundred professionals every year. Digi Experts is taken into consideration to be the Best Digital Marketing Training Institute in Delhi providing Google, Hubspot, etc. certified Digital Marketing Certificates.
The excellent part of Our Digital Marketing Institute in Delhi is that we provide Two Weeks of free classes* with Money-Back-Guarantee*. We are returning a truthful quantity of students costs lower back to the scholars through their 100% Placements Assistant Plan.
There isn't any different institute this is offering this sort of plan for the time being.

1. Digi Experts

With Digi Experts’ Advanced Digital Marketing Training Program, you’ll get 100+ hours of coaching. You’ll learn to work on a variety of tools to be a specialist in the field of Digital marketing and clearing your conceptual learnings. That will include running live Advertising Campaigns, perform SEO audits, creating Social Media Strategy. You’ll additionally get a chance to try a Digital Marketing Trainee with any of our company clients based on your accessibility and their demand.
Course Type: Offline as well as Online classroom training (through our App/Webinaour premium videos - free for our students)
Modules: 60
Course Content: Digital strategies, Website Planning, WEB Creation, Google Analytics, Search Engine Marketing (Google Ads), Inbound Marketing,(SEO) Search Engine Optimization, E-Mail Marketing, Content Creation and so on.
Course Fee: INR 26,500 (Discounted) otherwise, INR 32,500
Contact: +91-981-880-9030 , +91-11-450-929-26
Mail: [[email protected]](mailto:[email protected])
Website: digiexperts.in
Address: 1/2 Basement, Patel Nagar, Front of Patel Nagar metro station, New Delhi - 110008

2. Digital Vidya

Established in November 2009 by Pradeep Chopra and Kapil Nakra, it is one of the most prevailing Digital Marketing preparing organizations around the world. With their CDMM as a leader program, they likewise offer 20+ Modules for Specialization in Digital Marketing. All kinds of training are given to experts and understudies also.
Course Type: Classroom and online sessions
Course Content: Digital Marketing Fundamentals, CMS &E-Commerce, Search Engine Optimization, Social Media Optimization, Online Advertising, and PPC.
Address: 92F, Third Floor, Munirka Village, Munirka, Delhi – 110067
Contact No. +91 11 40116832

3. Avyud Academy – Digital Marketing

With a very profession arranged preparing approach, singular centering is done to bestow perfect information regarding all matters under Digital Marketing. A well-informed group of industry specialists is there to convey great quality corporate preparing for Professional accreditation.
Course Type: Online
Course Fee: INR 39000 + service tax.
Course Content: Major topics inclusive of CDMA, CPDM, Google Adwords, Search Marketing, etc
Address: B-32,3rd Floor, Lajpat Nagar, Delhi - 110024.
Contact No: +91-80100-33033

4. Digital Academy India

It was started in the year 2012 and later gained by Digital Vidya in 2015. They have a target to prepare tomorrow's pioneers in Global Organizations and Marketing for by and large changes. This foundation offers Practical Digital Marketing development nearby scholastic preparing. Exceptionally qualified and adroit coaches guide the understudies dependent on genuine encounters of the business' experience working.
Course Type: Online
Course Fee: INR 39000 + service tax.
Course Content: Major topics inclusive of CDMA, CPDM, Google Adwords, Search Marketing, etc
Address: B-32,3rd Floor, Lajpat Nagar, Delhi-110024.
Contact No: +91-80100-33033

5. Manipal Prolearn

It is a piece of Manipal Global Education Services that offer an assortment of expert accreditation courses under differed areas In Digital Marketing. It has prepared 50,000+ experts under 100+ guaranteed courses and 500+ study hall clusters. Additionally has 15+ Global Learning Partners and Industry Leaders including Google, EY, ITC Infotech, HDFC, and so on.
Course Type: Online, Instructor-led and Classroom sessions.
Course Fee: Varies from course to course but they have a free starting course for everything.
Course Content: In Digital Marketing Basics of Digital Marketing, Affiliate Marketing, UI/UX Certification, Mobile Marketing, etc.
Address: P-18, 2nd Floor, Pandav Nagar, Acharya Niketan Market, Mayur Vihar Phase1, Near Mayur Vihar 1 Metro Station, New Delhi
Contact No: 9910733669

6. Delhi Courses

It is perhaps the best establishment in Delhi for learning Digital Marketing with an astounding information gain at a pocket-accommodating cost. Helpful for freshers as they do not just prepare you in the different parts of Digital Marketing yet additionally help you in finding a decent line of work. They have prepared 1200+ individuals under 60+ clusters expertly.
Course Type: Online and Classroom sessions.
Course Fee: INR 20,000.
Course Content: SEO, Advanced Digital Marketing, SMO, PPC, etc.
Address: 404, Chabra Complex, Building 8, Patparganj Rd, Veer Savarkar Block, Shakarpur, Dayanand Colony, Shakarpur, Delhi – 110092
Contact No: +91 9990716846, +91 9990128280

7. All India Management Association (AIMA)

In an organization with the Digital Vidya AIMA offers you a joint affirmation in Digital Marketing and Business Analytics. They give you a 60-hour preparing drove by a teacher and 12 online activities. The program offered here pursues a do-it-without anyone's help (DIY) approach empowering legitimate reasonable preparing.
Course Type: Online training.
Course Fee: INR 3600+GST
Course Content: SEO, SEM, Web Analytics, Content and Blog Marketing, Mobile Marketing, etc.
Address: 14, Lodhi Rd, Gokalpuri, Institutional Area, Lodi Colony, New Delhi, Delhi 110003, India
Contact No: +91 11 2464 5100

8. Simply Digital

Intending to instruct individuals in Digital Marketing in shortsighted and straightforward methodology Simply Digital has developed as one of the main Digital Marketing Institutes in Delhi having the best employees from IIT and IIM who give preparing through the study hall just as online classes.
Course Type: Classroom training
Course Content: SEO, PPC, Website Planning and Creation, etc.
Address: 97/1, 1st Floor, Sri Aurobindo Marg, Above CCD, Adchini, New Delhi, Delhi 110017, India
Contact No: +91 78270 68882

9. EduPristine

Offering a serious Digital Marketing course comprehensive of 100+ hours given by high expert coaches rendering down to earth preparing as well as delicate abilities alongside full arrangement help.
"EduPristine's Digital Marketing course has been learning and productive voyage. For individuals thinking to wander into Digital advertising space, this course is exceptionally suggested." Says Ashish Barbaria Manager-Marketing and Ops.
Course type: Classroom and Online training.
Course fee: INR 33,000 (EMI available)
Course content: Social Media Marketing, Marketing Automation, Funnel Marketing, and Growth Hacking, Soft Skill Training, etc.
Address: 1st & 3rd Floor, Regal Cinema Complex, Connaught Circus, Hanuman Road Area, Connaught Place, New Delhi, Delhi 110001, India
Contact No: +91 1800 200 5835

10. Digiperform

Having gotten Gold Category status by WCRC( World Consulting and Research Corporation ), they are headquartered in Delhi with 30+ instructional hubs all over India and have prepared 15000+ freshers just as experts.
Course: Advanced Digital Marketing Training
Course Type: Classroom training
Course fee: INR 25,000
Course Content: Digital Marketing, SEO, Google AdWords, Social Media Marketing, etc.
Address: 3rd Floor, Hotel Conclave Complex, Near Kailash Colony Metro Station, New Delhi – 110048
Contact No: +91 9599-294321

11. Delhi School of Internet Marketing (DSIM)

A complete preparing of live study hall sessions is accommodated understudies, business people, and corporate experts. Notwithstanding having 5 focuses in Delhi itself, they likewise have focused in Bangalore, Hyderabad, and Kolkata.
Course type: Online and In-Class training
Course Fee: INR 56,450 + Service tax(EMI available)
Course content: Website Planning and Creation, Google AdWords and Analytics, Social Media Marketing, etc.
Address: 3rd Floor, Building No. 29, Paschim Vihar Extension, Rohtak Road, Opposite Metro Pillar no: 196, Next to Paschim Vihar (East) Metro Station, Paschim Vihar, Delhi, 110063, India.
Contact No: +91 88002 90309

12. HiAim

A top-level Digital Marketing preparing foundation situated in South Delhi furnishes profession arranged preparing with 100% position help. They have adaptable class timings for the course. They give 9 accreditations under 17 points in Digital Marketing.
Course Type: In-Class Training.
Course Content: AdWords Fundamentals, Video and Mobile advertising, Web Analytics, Affiliate Marketing, etc.
Address: 292, 3rd Floor, Satya Niketan Road, Opp. Venkateswara College, Moti Bagh, Delhi, 110021, India
Contact No: +91 92120 14014

13. NIIT

A worldwide driving advancement company for aptitudes and ability NIIT is available in different areas in India and offers a Certified Digital Marketing course and Diploma in Digital Marketing in an organization with an Institute on Ireland. NIIT covers 8 adaptable subjects under this course educated to learners by well-prepared staff.
Course Fee: 37,500 ( EMI available)
Course Content: Introduction to Digital Marketing, SEO, Strategy and Planning, Google Certifications, etc.
Address: 487/35-A, Outer Ring Road, Peera Garhi, Delhi 110015, India
Contact No: +91 11 2525 8066

14. TGC Animation and Multimedia

A productive establishment imaginative expressions give a Diploma in Digital Marketing notwithstanding a wide exhibit of courses like Animation, Web Designing, Graphic Designing, and so on. They give arrangement help to the vast majority of their exhaustive courses.
Course: Advanced Certification in Digital Marketing
Course Type: Online and Classroom training.
Course contents: Digital Marketing and Online Branding, Google Webmaster tool, Site Analytic and Managing Data, Pay Per Click, etc.
Address: Near Bengali Sweets, H-85A, South Extension Part I, Delhi 110049, India
Contact No: +91 11 4602 6939

15. Digital Mantra

Probably the best establishment in Delhi to help manufacture your very own profession through study hall preparing In Digital Marketing. Offering 30+ Advanced Digital Marketing modules they train understudies to increase viable information to cook potential future development in the field. 40+ Tools are educated and 12+ affirmations are accessible.
Course: Digital Marketing
Course Type: Classroom Training
Course content: Content Marketing, Inbound Marketing, Strategy Marketing, and Planning, etc.
Address: A-32, 3rd Floor, Satya Tower, Ambrahi Village, Sector- 19, Dwarka, Delhi 110075, India
Contact No: +91 98189 74031

16. Expert Digital Marketing Training Institute

Having prepared 6000+ individuals it is another top preparing establishment that offers confirmation in Digital Marketing. Effective learning through genuine functional information utilizing contextual investigations. The most complete Digital Marketing project to help assemble your vocation.
Course: Digital Marketing
Course Type: Classroom Training
Course Content: SEO, SMO, PPC, Social Media and Content Marketing, Marketing Analysis, etc.
Address: Jaya Apartments, Plot No. 34, Sector-9, Rohini, Sector 9, Rohini, Delhi, 110085, India
Contact No: +91 99583 81938

17. Digital Cruise

It is a quickly developing preparing organization for Corporates, Professionals, Entrepreneurs, and Students in India. For the greatest introduction and functional expertise advancement, they are prepared on live tasks to verify steady employments. 1500+ understudies prepared under 50+ clusters.
Course type: Online and Classroom Training.
Course Fee: INR 20,000
Course type: Online and Classroom training.
Course Content: SEO, Freelancing, Professional Blogging, Google Adsense, etc.
Address: 201, Chabra Complex, Veer Savarkar Block, Shakar Pur, East Delhi, Delhi, 110092, India
Contact No: +91 99901 28280

18. TechStack

Established in 2015 Techstack has a massive development in these 3 years and offers a wide scope of courses notwithstanding Digital Marketing, for example, Web Designing, Web Development, and Big Data Hadoop. Concentrated on fulfilling the need for correspondence and innovation and the requirement for data Techstack gives first quality corporate preparing.
Course Type: Classroom Training.
Course Content: Website Creation, SEO, Lead Generation for business, etc
Address: 4th Floor, plot 7, Lane 2, Behind Saket Metro Gate, 2, Westend Marg, Saiyad ul Ajaib, Sainik Farm, Delhi 110030, India
Contact No: +91 89290 63144

19. Digital Technology Institute

DTI is one of the topmost foundations for preparing in Digital Marketing under an exceptionally gifted and skilled group of employees. With a couple of quantities of individuals and a bigger number of gatherings to cultivate viable learning, the students are made to learn in workshops and live activities.
Course Type: Classroom training
Course Content: Social Media Marketing, SEO, Content Marketing, Google Web Analytics, etc.
Address: 610, 7th Floor, Westend Mall, Janakpuri, Delhi 110058, India
Contact No: +91 96670 65916

20. Delhi Institute of Computer courses

Established in 2009 expects to give great training to its understudies to figure out how to deal with an all-around driven Social stage to arrive at the target group of spectators for business. They have prepared 200+ understudies at an attainable expense. For anybody hoping to make their vocation in Marketing, DICC appears to be a decent decision of establishment. Notwithstanding Digital Marketing, Stock Market, Ethical Hacking and Multimedia are additionally accessible.
Course Type: Online and Classroom training
Course Fee: INR 25,000
Course Content: Email Marketing, RSS, Video Marketing, SEO, Pay per Click, etc.
Address: A-138/3 2nd Floor, Opp. Walia Nursing Home, Vikas Marg, Shakarpur, New Delhi, Delhi 110092, India
Contact No: +91 8287996284

Conclusion

Delhi being a Digital Marketing Institute has various preparing foundations and here we have assembled a rundown of the main 20 Digital Marketing Institute in Delhi. On the off chance that you have been searching for spots to tea Professional preparing in Digital Marketing. I trust this has been helpful to you. Likewise, if you feel we have forgotten about any establishments do tell us in the remark area beneath.
Resource Taken from our webpage: digiexperts.in/best-digital-marketing-institute-in-delhi
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Learn Digital Marketing Course That Boost Your Career

There are lots of Digital Marketing classes you are able to pick from Online Digital Marketing Course in Indore, classroom coaching, you also combine short-term lessons in accordance with your learning aim or can attend weekend classes. Picking a Digital Marketing Course can be hard, we will be able to assist you to select the right course in accordance with your learning goals. They earn money. Average salaries for Digital marketing and advertising include $73,000 to $114,000 on Indeed.com. and you will find ample job opportunities for Digital marketing and advertising supervisors, SEO Training from Indore, SEM/PPC experts, sociable networking supervisors, affiliate marketing pioneers, content entrepreneurs, plus a whole lot more.
1. Become an In-Demand Professional You have heard of the skills gap? There are occupations called by insufficient and 2020 professionals to fulfil them. This provides those analyzing Digital Marketing Training Institute at Indore using an edge that is distinctive -- you are gearing up yourself for a profession. Always a fantastic move. Throughout the downturn, graduates were turned into a world of job shortage doubt and all terribleness. Wouldn't it be wonderful to acquire a set of abilities which improve your job security will future-proof your career and also improve your career development?
2. More Job Opportunities Believe it or not, a few of the giants in advertising such as Twitter, Google, and LinkedIn's headquarters is in Dublin, Ireland. Because these organizations are hiring it is extremely rare to discover that there are not any job opportunities within this region. There is an assortment of businesses creating new jobs even though those businesses are not heavy hitters such as soon and Google. Hundreds of jobs have opened and that figure is set to rise later on. In reality, it's gotten to the point at which employees can find somewhat picky with all the company they wish to pick, allowing them and think about which company they'd love to go with at the end. 3. Remain Relevant Find it out and you may want to head out in your own yourself. It is also somewhat stricter while commendable. It is definitely better to enter into a training program. This is going to teach you the intricacies of this business while at precisely the exact same time. This may help those who have placed in the marketing and advertising world that is electronic. By accepting these classes that are added as well as minding Digital Marketing Course in Indore in the subject of research, they could keep while at precisely the exact same time opening up themselves to the chance of progress that is greater either inside their company or elsewhere. These Digital Marketing classes in Indore implement any advertising campaigns in a means that manner and all having a budget and can help anybody to plan. That is the advantage of choosing a marketing Course to achieve accreditation.
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A Primer on Google for Nonprofits

I recently discovered Google for Nonprofits and have taken a couple clients through the application & utilization process. I noticed there's a lack of awareness of the program and what it can do, so I put together a cheat-sheet for it!

What is Google for Nonprofits?

In short, it’s an in-kind donation of some of Google’s best products for fundraising, marketing and internal operations. For organizations that meet the qualifications, Google for Nonprofits gives access to a collection of premium apps that might otherwise be too expensive for NPOs.
Unfortunately, it’s not available in every country nor to every non-profit. US-based orgs need 501c3 status, while international groups need to register with the local TechSoup affiliate. You can read about per-country app availability here, while eligibility restrictions are discussed further down in the post.
What Google for Nonprofits is not is Google for Education or Google Grants. Google for Education is a similar offering, but for education-focused nonprofit institutions. Google Grants is a version of Adwords contained within Google for Nonprofits; many people confuse the two since Google Grants is one of the most notable products in the Google for Nonprofits suite.
Regardless of how much time you have to spend on using the applications, it is well worth applying. Many of the products continue to amplify your non-profit’s work, even if you forget about them after the first set-up. But don’t take my word for it—let’s dig into what Google for Nonprofits can do for you.

What features does it have?

Listed below is a breakdown of each of the products included in the Google for Nonprofits program, listed in order of “most widely useful” to “useful in a few cases”. Each piece is powerful in its own way, so the best way to evaluate them is how relevant it is to your NPO.
 

G Suite (Google Apps)

First up is G Suite, which until recently was Google Apps. If you have a Gmail account you’re probably familiar with what G Suite offers; it’s essentially the enterprise version of Gmail. Since every non-profit uses email, documents and spreadsheets, I rank this as the most widely useful app in Google for Nonprofits.

WHAT IT GETS YOU:

BIGGEST POTENTIAL USE:

We all know how useful Google docs are, but I think Google hosting the data while giving you full control is the best feature of this product. This frees up space on your server, and you can auto-archive emails after a certain period to automate ongoing maintenance. But most importantly, this all gives your organization control over its data.
I’ve seen several organizations auto-forward their emails to personal gmail accounts because they’re familiar with the interface. While this works fine initially, it eventually brings up concerns about confidential information. If an employee leaves on bad terms, you can’t get your organization’s emails back from their personal Gmail! Creating emails with Google apps gives users the familiar Gmail UI, while keeping your Nonprofit’s data inside the organization. And now with Google for Nonprofits, cost is no excuse for making sure your NPO is secure.

OTHER WAYS TO MAXIMIZE THIS RESOURCE:

Use Google Sites to quickly create intranet pages for new hires, organizational knowledge or projects Use Google hangoutsto create an office phone line. Or send messages and videochat with multiple users from within Gmail

COST SAVINGS:

$5 per person per month, versus paid Google Apps accounts.
 

Google Grants (Google Adwords)

Overall I think Google Grants is the most powerful of all the apps in Google for Nonprofits, because Google is literally giving you $10,000 a month to spend on fundraising via pay-per-click (PPC). For those not familiar with PPC, it refers to the text ads you see while searching Google. It falls second in the list because while everyone could use free money, the steep learning curve might scare people away.

WHAT IT GETS YOU:

BIGGEST POTENTIAL USE:

Of course marketing to potential donors via Google searches is how one would use this tool. But it’s the way you go about that marketing that makes a difference, since Google makes it hard to really spend that $10,000. The best method by far is taking advantage of your bid limit to target longtail keywords, driving specific, well-qualified traffic to every page in your site.
For instance, rather than targeting something like “water” and bringing all kinds of users to your homepage, target “build a well” for your donation page and “fresh water access Africa” to a page describing the problem. Through a combination of SEO and PPC best practices, you can take advantage of Google’s money and make your nonprofit visible to the right people.

OTHER WAYS TO MAXIMIZE THIS RESOURCE:

COST SAVINGS:
Up to $10,000/month, and it generates awareness, contacts, and donations!
 

YouTube Nonprofit Program

For NPOs that see the value in video, the YouTube Nonprofit Program elevates your YouTube channel to the next level and amplifies your donations. It even gives you the ability to plug into YouTube’s vast universe of content creators and develop meaningful partnerships. It’s definitely more intensive than some of the other apps in Google for Nonprofits, but it’s well worth the effort.

WHAT IT GETS YOU:

BIGGEST POTENTIAL USE:

We all know telling your non-profit’s story is important to get donors aligned with your cause. So build a process for creating engaging videos for each project your charity oversees! For example, child-sponsor organizations could create a short video per child and include a donation card at the end. This connects the donor with the project, eliminates barriers to giving, and saves your nonprofit the 3% processing fee! Here’s a video that describes how cards work:

OTHER WAYS TO MAXIMIZE THIS RESOURCE:

Build your subscriber count throughout the year, and connect with Google Spaces to create a grand-slam year end appeal video. There’s not much info on how quickly YouTube Spaces replies to requests, or how selective they are, but the application asks if your channel has over 10k subscribers. It’s probably a good idea to reach that goal before applying. Connect with content creators and authority figures to get them to put donation cards to your non-profit. Any YouTuber with a solid following has access to these donation cards, and they can link to any eligible organization. Try developing a partnership with an influencer to put a donation card on one of their videos. Google even provides an outreach toolkit; it could be a great way to reach a new audience!

COST SAVINGS:

Donations through YouTube will spare you the 2.9% + .30 fee other processors charge, while the value of YouTube spaces is probably in the tens of thousands.
 

Google One Today

What is Google One Today? It’s a daily-donation, pay-it-forward app that google developed to increase visibility to non-profits. For users, the app gives them a non-profit to consider donating to each day. They can also “pay it forward” to friends, which basically funds the donation for the friend and prompts them to download the app.

WHAT IT GETS YOU:

The ability to list your nonprofit and projects on Google’s One Today app

BIGGEST POTENTIAL USE:

Since this is such a new and relatively small initiative, the biggest way I can see this app being used is to reach new audiences, especially for tiny nonprofits or community organizations. Because it’s a smaller and less competitive platform, a user that is interested in a broad topic like “Education” might have a better chance at finding your local after-school program. Then you can push those new contacts to your website, or get some small donations via the app.

OTHER WAYS TO MAXIMIZE THIS RESOURCE:

Unknown. There’s really no information or precedent for what you can do with this app. In fact, Google doesn’t even have one example of an organization that’s leveraged One Today.

COST SAVINGS:

It’ll save you the cost of processing fees, but it takes time and effort to make your projects look appealing. It’s unclear just how much of a revenue stream this is. In the App Store and Google Play Store, the download count isn’t astounding but the reviews are high. If nothing else, it’s an ability to increase visibility to a new population and maybe get a few bucks.
 

Google Earth Outreach (Google Maps API)

Now this product definitely isn’t for everybody, but for the right nonprofit it could really change how you do business. Google Earth Outreach opens up Google’s satellite and map data to nonprofits, enabling them to perform international development work like never before.

WHAT IT GETS YOU:

The ability to publish Google Maps on your websites Access to the premium Google Maps API, which lets you plot sensitive information on a map and keep the data internal Access Google’s Open Data Kit, which allows you to link deep maps features in to proprietary software and applications. Display customized visualizations and layers over Google Maps

BIGGEST POTENTIAL USE:

The first thing you see when you go to the Google for Nonprofits website is a case study with Charity: Water. They leveraged the Google Maps API to send donors GPS coordinates of where a new well will be built, connecting donors with a specific project to increase perceived impact. Large, international NGOs could likewise leverage the Maps API to coordinate geographic data.

OTHER WAYS TO MAXIMIZE THIS RESOURCE:

Another case study featured on the site describes how an Amazonian tribe learned to use Google for Nonprofits to stop illegal logging in their forest. The tool is so successful they’re able to use it for parceling out pieces to sell on the carbon credit marketplace! Likewise, watchdog groups could use Google Earth and Maps to stop land-grabs around the world.

COST SAVINGS:

While the Maps API is a paid service, the cost is probably negligible since you can access 25,000 maps a day for free. The real value is in Google’s existing data sets and being able to integrate them with your applications.
 

Who is eligible for Google for Nonprofits?

This seems to be a simple question, but the myriad of tax laws and types of nonprofits makes it complicated. Throw in some vagueness on Google’s behalf, and it can be hard to decipher if your application will be accepted. Starting with the Google for Nonprofits site, eligibility is defined this way:
To be eligible for the Google for Nonprofits program, organizations must be nonprofit charitable organizations in good standing in their country. US: Organizations must be listed in the online database of the IRS for Google to verify their eligibility. Non-US: Organizations must be registered with the local TechSoup partner. Generally speaking, if you’re a non-profit organiztaion registered with the appropriate body in your country, (i.e. 501c3 status in USA), you’re good to go. There are, however, a few notable exceptions. Problems with eligibility usually fall under two categories: the type of organization that’s filing, or their requisite paperwork.

Ineligible Organizations

The following organizations are NOT eligible for Google for Nonprofits:

Necessary Paperwork

If you don’t fall into one of those categories, then you’re good! Just make sure to have the following done before you apply:
Honestly, even if you’re not sure that you’re eligible, it doesn’t hurt to apply. Other groups have seen 95% acceptance rates, and the application takes less than 10 minutes. If you get rejected for some reason, google “Google Nonprofits NTEE Code” to see if the one your NPO falls under is ineligible. You can easily find your NTEE code on Guidestar.

How do you apply?

I’ll cover this in the next blog post of the series, because I want to take the time to create a detailed walk-through everyone can understand. Currently there isn't one cohesive document on the application process--even Google's walkthroughs are spread across different pages. For now though, I'll let you know there’s really only 3 steps. You will
  1. Sign up for the program using your EIN, website and physical address.
  2. Receive an approval and activation email.
  3. Log in and register for the specific products you deem useful.
The link to sign up is at: https://www.google.com/nonprofits/account0/signup

Endnote: My take on Google for Nonprofits

The products included with Google for Nonprofits range in usefulness, but you can’t argue with free! Two products really stand out to me as god-sends, the first being G Suite for nonprofits. It’s best practice to keep email hosting separate from the website and to keep confidential information within the company’s servers, but this can incur extra costs, especially if you want to use a familiar interface like Gmail or Windows365. G Suite solves these two problems for nonprofits, and also ridiculously simplifies them.
Secondly, Google Grants is literally free money. And $10,000 a month of free money. Even if the stipulations force you to be creative to spend it, targeting low-bid, long-tail keywords is actually best practice in the industry, so it’s really not that bad. Even if you only create one ad targeting searches for your organization’s name, a native search result paired with a paid advertisement can increase clickthrough rates dramatically. It’s serious low hanging fruit.
Some people might be scared to rely on Google’s goodness, waiting for the day these programs get moved behind a paywall. I had my reservations too, but it’s been running since 2009–and even expanded since–so I’m confident in this product for the long-haul. You can’t expect things to last long in the tech space, but relatively speaking this program is eternal. So don’t look a gift horse in the mouth; go forth and do great marketing!
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